THE BEST PHARMASIM TIPS
Free support for Round 1 and 2
Email:
pharmasim2012@gmail.com
Blog:
pharmasim2020.blogspot.com
Update for Pharmasim 2022 and Pharmasim 2023
A List of Miscellaneous Things to Consider When Working on the
PharmaSim
1. Remember that each period is
an entire year. Thus, many things can and will happen during that year (e.g.,
inflation, consumer attitudes, changes in competitors actions and success,
distribution results).
2. Take notes of all decisions
for each round. Then you can view all decisions when making decisions for new
rounds.
3. Try to figure out strategy and
tactics ahead of time, make your decisions, learn from your results, and react
to them in the next period.
4. Do not buy any research
reports in Period 0. This would be a waste of money since the information is
the same as in the examples in the case description.
5. I recommend that you do buy a
lot of research information, potentially beginning in period 1 (which is year
2). Assess each piece of information for how helpful it is (or could be), how
to use this information, and how often you should buy the information.
Buy reports, in marketing, you
need data to make decisions. However, it does cost money which is deducted from
your budget and it is helpful if you use it in a rational manner.
6. Make a plan about what
information to use and how to make various decisions. These theories,
hypotheses, and rules of thumb can help you to structure a very complex task.
These theories can come from
textbooks, class, your own experience, the case description
7. For each period, keep track of
not only what you did but also your rationale and what you concluded from the
results.
Perhaps one member of the group
should be responsible for this. Adopt specific goals and monitor them to
construct and flesh out a theory of what works and why. This will help you when
you finish and have to re-construct all this for the Marketing Plan.
8. Note that: if sales increase
beyond production capacity, you will automatically add some fixed amount of
capacity that will more than cover sales.
9. Many of us have trouble
remembering what type of product and what benefits are offered by each of
Allstar's brands and which competitor brands do what and compete with each of
Allstar's brands. I recommend that you write this out and keep it on a card or
piece of paper so that you do not have to keep checking up on this as you
ponder decisions.
10. DO NOT PRINT ALL REPORTS –
keep one A4 paper in front of you and note of key report. Then you can open needed
report on screens to get data to make deicions. You can also use an excel file
to calcualte prices, sales force for each round.
11. Beware of inflation. It is
high in the PharmaSim world and will impact your costs (and should affect your
price).
ROUND BY ROUND GUIDE – STEP BY STEP
GUIDE FOR PHARMASIM 2021
Tip 1. Check Sales Force
Should be around 20%-35% total
budget
Increase Sales force from 20% to
35% over rounds
Tip 2. Promo – Use strong promo
Will increase sales
Strong promo in rounds 1-2-3
about 30% of budget
Then reduce to 20%-25% in rounds
4-5-6-7 and increase strong again about 30% in rounds 8-9-10
Tip 3. Advertising – Use strong
advertising
In early rounds, use strong advertising
about 35%, then reduce gradually to 20%
Tip 4. Check REPORT – Manufacturer
Sales
All round – 38%, Best Help: 24%
All Round Plus – 7% compete with
Cough Cure 32% and END 60%
All Right – 19% compete with DripStop
36% and Effective 44%
Check this report to find out
market share of each product and also find top competitors in each segment.
Tip 5. Check REPORT – Price
To compare prices of each product
with prices of top competitors
Increase prices to close or
higher than top competitors to gain higher contribution margins
Tip 6. Check REPORT – Sales Channel
Allocate sales forces based on
sales of each channel.
More sales force for higher sales
channel.
You can use excel file to calculate
sales force for each channel.
Tip 7. Check REPORT – Product Profile
for key symptom (multi, could and nalsal)
Tip 8. Check REPORT – Market Symptom
Aches: 60%
Nasal: 50%
Chest : 61%
Cough: 61%
Running Nose: 47%
Allergy: 20%
Tip 9. Check BRAND FORMULATION
To match products with advertising
messages
All Round – All
All Round Plus – COUGH
Allright – Nasal – Spray
Tip 10. ADVERTISING MESSAGES
All Round – Aches, Allergy, Nasal,
Coulg and Expectorant (cure all in one)
All Round Plus – Nasal and Cough
(suppressant)
Allright – Nasal (decongestant
only)
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